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Comrade Kamprad : IKEA goes to Russia

Author: Films for the Humanities & Sciences (Firm); Films Media Group.; John McLean Media.
Publisher: New York, N.Y. : Films Media Group, [2007], ©2005.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming-skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and a handful of colleagues during their 10-day trip across Moscow and more remote regions, revealing the political and  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
John McLean Media, 2007
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.; John McLean Media.
OCLC Number: 712800807
Language Note: Portions are in other languages with English subtitles.
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on June 20, 2007.
Title from distributor's description.
Description: 1 streaming video file (46 min.) : sound, color, digital file
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: International Business and Politics of Corruption (3:21) --
International Business: Leadership Style (4:16) --
International Business: Location (3:29) --
International Business: Inspection Tour of IKEA Mega (3:41) --
International Business Expansion in Russia (4:13) --
International Business Expansion in Russia (4:17) --
International Business in Russia: Local Manufacturers (6:26) --
International Business in Russia: Suppliers (4:42) --
International Business in Russia: Market Economy With Social Responsibility (2:39) --
International Business in Russia: Bribery for Business Expansion (5:53).
Other Titles: IKEgoes to Russia
Responsibility: John McLean Media.
More information:

Abstract:

The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming-skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and a handful of colleagues during their 10-day trip across Moscow and more remote regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. The result is both an illuminating international business case study and a remarkable profile of one of the world's richest, oldest, and most charismatic entrepreneurs.

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Linked Data


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