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Concept testing : how to test new product ideas before you go to market

Author: David Schwartz
Publisher: New York, NY : American Management Association, ©1987.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: David Schwartz
ISBN: 0814459056 9780814459058
OCLC Number: 16922345
Notes: Includes index.
Description: xii, 276 pages : illustrations ; 26 cm
Responsibility: David Schwartz.

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