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La conception des publicités

Author: Alex Mucchielli
Publisher: Nice : Ovadia, 2010.
Series: Entreprendre & manager
Edition/Format:   Print book : FrenchView all editions and formats
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Genre/Form: [manuel]
Cas, Études de
manuel
Document Type: Book
All Authors / Contributors: Alex Mucchielli
ISBN: 9782915741698 2915741697
OCLC Number: 718108897
Description: 135 p. : ill.
Series Title: Entreprendre & manager
Responsibility: Alex Mucchielli.
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Primary Entity

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    a schema:Book, schema:CreativeWork ;
    library:oclcnum "718108897" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/891935388#Place/nice> ; # Nice
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/persuasion> ; # Persuasion
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/art_publicitaire> ; # Art publicitaire
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/analyse_d_images> ; # Analyse d'images
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/publicite_commerce> ; # publicité (commerce)
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/persuasion_rhetorique> ; # Persuasion (Rhétorique)
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/message_publicitaire> ; # Message publicitaire
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/publicite_visuelle> ; # Publicité visuelle
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/publicite> ; # Publicité
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/campagnes_publicitaires> ; # Campagnes publicitaires
    schema:about <http://dewey.info/class/659.1/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/publicite_taux_de_rendement> ; # Publicité--Taux de rendement
    schema:about <http://experiment.worldcat.org/entity/work/data/891935388#Topic/langage_publicitaire> ; # Langage publicitaire
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/891935388#Person/mucchielli_alex> ; # Alex Mucchielli
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    schema:name "La conception des publicités"@fr ;
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    schema:productID "718108897" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/718108897#PublicationEvent/nice_ovadia_2010> ;
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    schema:hasPart <http://www.worldcat.org/oclc/718108897> ; # La conception des publicités
    schema:name "Entreprendre & manager" ;
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<http://experiment.worldcat.org/entity/work/data/891935388#Topic/campagnes_publicitaires> # Campagnes publicitaires
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    schema:name "Campagnes publicitaires"@fr ;
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    schema:name "Langage publicitaire"@fr ;
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    schema:name "Message publicitaire"@fr ;
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    schema:name "Persuasion (Rhétorique)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/891935388#Topic/publicite_commerce> # publicité (commerce)
    a schema:Intangible ;
    schema:name "publicité (commerce)"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/891935388#Topic/publicite_taux_de_rendement> # Publicité--Taux de rendement
    a schema:Intangible ;
    schema:name "Publicité--Taux de rendement"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/891935388#Topic/publicite_visuelle> # Publicité visuelle
    a schema:Intangible ;
    schema:name "Publicité visuelle"@fr ;
    .

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    schema:isbn "2915741697" ;
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