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Conducta del consumidor : estrategias y tácticas aplicadas al marketing

Author: Jaime Rivera Camino; Rolando Arellano Cueva; Víctor Manuel Molero Ayala; Mario Martínez Tercero
Publisher: Pozuelo de Alarcón, Madrid : ESIC, 2000.
Edition/Format:   Print book : SpanishView all editions and formats
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Document Type: Book
All Authors / Contributors: Jaime Rivera Camino; Rolando Arellano Cueva; Víctor Manuel Molero Ayala; Mario Martínez Tercero
ISBN: 8473562240 9788473562249
OCLC Number: 44726955
Description: 300 p. : il. ; 24 cm
Responsibility: Jaime Rivera Camino, Rolando Arellano Cueva, Víctor Molero Ayala ; prólogo de Mario Martínez Tercero.

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Linked Data


Primary Entity

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    a schema:CreativeWork, schema:Book ;
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    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/918875019#Place/pozuelo_de_alarcon_madrid> ; # Pozuelo de Alarcón, Madrid
    schema:about <http://dewey.info/class/658.8342/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/918875019#Topic/consumidores_actitudes> ; # Consumidores--Actitudes
    schema:about <http://experiment.worldcat.org/entity/work/data/918875019#Thing/empresas> ; # Empresas
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/918875019#Topic/consumidores_conducta> ; # Consumidores--Conducta
    schema:about <http://experiment.worldcat.org/entity/work/data/918875019#Topic/comportamiento_del_consumidor> ; # Comportamiento del consumidor
    schema:about <http://experiment.worldcat.org/entity/work/data/918875019#Thing/consumo_economia> ; # Consumo (Economía)
    schema:about <http://experiment.worldcat.org/entity/work/data/918875019#Thing/consumidores> ; # Consumidores
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    schema:contributor <http://experiment.worldcat.org/entity/work/data/918875019#Person/arellano_cueva_rolando> ; # Rolando Arellano Cueva
    schema:contributor <http://experiment.worldcat.org/entity/work/data/918875019#Person/molero_ayala_victor_manuel> ; # Víctor Manuel Molero Ayala
    schema:creator <http://experiment.worldcat.org/entity/work/data/918875019#Person/rivera_camino_jaime> ; # Jaime Rivera Camino
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