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Conducting a successful capital campaign

Author: Kent E Dove
Publisher: San Francisco : Jossey-Bass Publishers, ©2000.
Series: Jossey-Bass nonprofit and public management series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important  Read more...
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Additional Physical Format: Online version:
Dove, Kent E., 1945-
Conducting a successful capital campaign.
San Francisco : Jossey-Bass Publishers, ©2000
(OCoLC)988939842
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kent E Dove
ISBN: 0787949892 9780787949891
OCLC Number: 41601104
Notes: "The new, revised and expanded edition of the leading guide to planning and implementing a capital campaign."
Description: xviii, 510 pages : illustrations ; 25 cm.
Contents: Part one: Planning and implementing your capital campaign --
Tables, figures, and exhibits in part one --
Preparing for the campaign --
The key components of a capital campaign --
Preparing for a campaign: three essential steps and an important check --
Implementing the campaign --
Defining roles of leaders and volunteers in the campaign --
Recruiting, educating, and motivating volunteers --
Building and stating the case for the campaign --
Constructing and using the major gifts chart --
Establishing the campaign structure and solicitation process --
Identifying, researching, and rating campaign donors --
Cultivating and soliciting major gift prospects --
Building lasting relationships and developing lead gifts / Rodney P. Kirsch, Martin W. Shell --
Managing campaign logistics and day-to-day operations --
Technology in fundraising / William V. West --
Creating successful publications, promotions, and public relations --
Moving forward --
Concluding the campaign and building on the momentum --
Trends affecting the future of fundraising and capital campaigns --
Part two: The capital campaign resource guide --
Resources for preparing for the campaign --
A. Sample strategic plan --
B. Sample strategic plan progress report --
C. Sample market survey materials --
Resources for implementing the campaign --
D. Sample volunteer kit --
E. Sample case statement --
F. Sample case statement with companion pieces --
G. Sample program brochure --
H. Sample campaign plan --
I. Sample monthly financial report --
J. Sample public announcement event invitation and program --
K. Sample pledge forms --
L. Sample communications materials checklist --
M. Sample newsletters --
N. Sample letterhead and envelopes --
Resources for moving forward --
O. Sample final report --
P. Sample post-campaign assessment.
Series Title: Jossey-Bass nonprofit and public management series.
Responsibility: Kent E. Dove.
More information:

Abstract:

This edition offers an expanded blueprint for planning and managing a successful capital campaign. It gives guidance on capital campaign as well as providing discussions on such topics as linking  Read more...

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"This book is highly recommAnded for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare Read more...

 
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