skip to content
Confessions of an advertising man Preview this item
ClosePreview this item
Checking...

Confessions of an advertising man

Author: David Ogilvy
Publisher: London : Southbank Publishing, 2011.
Edition/Format:   Print book : Biography : English : David Ogilvy centennial edView all editions and formats
Summary:
A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written. David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller,  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Biography
History
Material Type: Biography
Document Type: Book
All Authors / Contributors: David Ogilvy
ISBN: 9781904915379 190491537X
OCLC Number: 772528372
Notes: Includes index.
Description: 190 pages ; 23 cm
Contents: How to manage an advertising agency --
How to get clients --
How to keep clients --
How to be a good client --
How to build great campaigns --
How to write potent copy --
How to illustrate advertisements and posters --
How to make good television commercials --
How to make good campaigns for food products, tourist destinations and proprietary medicines --
How to rise to the top of the tree : advice to the young --
Should advertising be abolished?
Responsibility: David Ogilvy.

Abstract:

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written. David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.--From publisher description.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/772528372> # Confessions of an advertising man
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "772528372" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   schema:about <http://dewey.info/class/659.1/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/53048190#Topic/advertising_agencies_united_states_history> ; # Advertising agencies--United States--History
   schema:about <http://experiment.worldcat.org/entity/work/data/53048190#Thing/advertising_manuals> ; # Advertising - Manuals
   schema:about <http://id.worldcat.org/fast/797812> ; # Advertising agencies
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://id.worldcat.org/fast/797853> ; # Advertising executives
   schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
   schema:about <http://experiment.worldcat.org/entity/work/data/53048190#Topic/advertising_executives_united_states> ; # Advertising executives--United States
   schema:bookEdition "David Ogilvy centennial ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/79032282> ; # David Ogilvy
   schema:datePublished "2011" ;
   schema:description "A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written. David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.--From publisher description."@en ;
   schema:description "How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree : advice to the young -- Should advertising be abolished?"@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/53048190> ;
   schema:genre "Biography"@en ;
   schema:genre "History"@en ;
   schema:inLanguage "en" ;
   schema:name "Confessions of an advertising man"@en ;
   schema:productID "772528372" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/772528372#PublicationEvent/london_southbank_publishing_2011> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/53048190#Agent/southbank_publishing> ; # Southbank Publishing
   schema:workExample <http://worldcat.org/isbn/9781904915379> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/772528372> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/53048190#Agent/southbank_publishing> # Southbank Publishing
    a bgn:Agent ;
   schema:name "Southbank Publishing" ;
    .

<http://experiment.worldcat.org/entity/work/data/53048190#Thing/advertising_manuals> # Advertising - Manuals
    a schema:Thing ;
   schema:name "Advertising - Manuals" ;
    .

<http://experiment.worldcat.org/entity/work/data/53048190#Topic/advertising_agencies_united_states_history> # Advertising agencies--United States--History
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh97001120> ;
   schema:name "Advertising agencies--United States--History"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
   schema:name "United States." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/797812> # Advertising agencies
    a schema:Intangible ;
   schema:name "Advertising agencies"@en ;
    .

<http://id.worldcat.org/fast/797853> # Advertising executives
    a schema:Intangible ;
   schema:name "Advertising executives"@en ;
    .

<http://viaf.org/viaf/79032282> # David Ogilvy
    a schema:Person ;
   schema:birthDate "1911" ;
   schema:deathDate "1999" ;
   schema:familyName "Ogilvy" ;
   schema:givenName "David" ;
   schema:name "David Ogilvy" ;
    .

<http://worldcat.org/isbn/9781904915379>
    a schema:ProductModel ;
   schema:isbn "190491537X" ;
   schema:isbn "9781904915379" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.