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Confessions of an advertising man

Author: David Ogilvy
Publisher: Harpenden, Herts, [UK] : Southbank Publishing, 2013. ©1987
Edition/Format:   Print book : Biography : EnglishView all editions and formats
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Genre/Form: Biography
History
Named Person: David Ogilvy; David Ogilvy
Material Type: Biography
Document Type: Book
All Authors / Contributors: David Ogilvy
ISBN: 9781904915379 190491537X
OCLC Number: 877887493
Description: 190 pages : illustrations ; 24 cm
Contents: How to manage an advertising agency --
How to get clients --
How to keep clients --
How to be a good client --
How to build great campaigns --
How to write potent copy --
How to illustrate advertisements and posters --
How to make good television commercials --
How to make good campaigns for food products, tourist destinations and proprietary medicines --
How to rise to the top of the tree : advice to the young --
Should advertising be abolished?
Responsibility: David Ogilvy.

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