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Connected marketing : the viral, buzz and word of mouth revolution
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Connected marketing : the viral, buzz and word of mouth revolution

著者: Justin Kirby; Paul Marsden
出版商: Oxford : Butterworth-Heinemann, 2006.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.
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所有的著者/提供者: Justin Kirby; Paul Marsden
ISBN: 075066634X 9780750666343
OCLC号码: 60320393
描述: xxxv, 282 p. : ill. ; 24 cm.
内容: Seed to spread : how seeding trials ignite epidemics of demand / Paul Marsden --
Live buzz marketing / Justin Foxton --
Creating brand advocates / Sven Rusticus --
Brewing buzz / Liam Mulhall --
Buzzworthy PR / Graham Goodkind --
Viral marketing / Justin Kirby --
Online opinion leaders : a predictive guide for viral marketing campaigns / Idil Cakim --
Buzz monitoring / Pete Snyder --
Changing the game / Steve Curran --
Blog marketing / Andrew Corcoran ... [et al.] --
Word of mouth : what we really know - and what we don't / Greg Nyilasy --
Black buzz and red ink : the financial impact of negative consumer comments on US airlines / Bradley Ferguson --
Myths and promises of buzz marketing / Stéphane Allard --
Buzz marketing : the next chapter / Schuyler Brown --
How to manage connected marketing / Martin Oetting --
Conclusion : the future of connected marketing / Justin Kirby.
责任: edited by Justin Kirby and Paul Marsden.

摘要:

"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.

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