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Connecting with your customers.

Author: Harvard Business School.
Publisher: Boston, Mass. : Harvard Business School Press, ©2006.
Series: Results-driven manager series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Companies must learn how to forge a valuable connection with their customers and deliver unprecedented results. This volume provides managers the ideas and tools for understanding customers' needs,  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Harvard Business School.
ISBN: 1422103234 9781422103234
OCLC Number: 64624898
Description: vii, 178 pages ; 22 cm.
Contents: Understanding customers' needs --
Tuning in to your customers / Kristen B. Donahue --
Let the customer make the case / Gerald Bertsell and Denise Nitterhouse --
How Best Buy's executives learn from the front lines / Lauren Keller Johnson --
The fourfold path to figuring out what your customers really want / Jim Billington --
Identifying customer segments --
Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton --
What's the cure for customer fatigue? / Kirsten D. Sandberg --
Do you really know what to do with your customer data? / Jean Ayers --
Survey your customers-electronically --
Communicating with customers --
Zeroing in on what customers really want / Douglas Smith --
Are you reaching your customers? / Richard Bierck --
Connecting with your customers --
Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei --
Enhancing customer loyalty --
Do you know how much your customers are really worth to you? / Uta Werner --
Five questions about customer loyalty with Jill Griffin --
Five keys to keeping your best customers / Jim Billington --
A crash course in customer relationship management --
What customer-centric really means: seven key insights / David Stauffer.
Series Title: Results-driven manager series.
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