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Conquering the wireless world : the age of m-commerce

Author: Douglas F Lamont
Publisher: Oxford : Capstone, 2001.
Edition/Format:   Print book : EnglishView all editions and formats

Answers questions such as: are these innovations geek-driven techno-gratification, or do they represent a true business transformation? What are the new rules and best practices? and more. The author  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Douglas F Lamont
ISBN: 184112138X 9781841121383
OCLC Number: 45829843
Description: xii, 299 pages ; 24 cm
Contents: Preface. Introduction. VALUE CREATION. Marketing Wireless Products. Promoting New Market Space. Pricing M--Commerce Services. VALUE DELIVERY. Segmenting International Markets. Targeting National Markets. Positioning Local Goods and Services. Conclusions. Endnotes. Index.
Responsibility: Douglas Lamont.
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"well researched" (Information Age, July 2001) "as one of the first books to look at the mobile landspace, it indeed deserves praise" (The Lawyer, 16th July 2001) "this book is packed with hard Read more...

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