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Le consommateur : acteur clé en marketing

Author: Denis Pettigrew; Saïd Zouiten; William Menvielle
Publisher: Trois-Rivières, Qc : Éditions SMG, 2002.
Series: Collection Marketing (Trois-Rivières, Québec)
Edition/Format:   Print book : French
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Genre/Form: Problems and exercises
Problèmes et exercices
Problems, exercises, etc
Document Type: Book
All Authors / Contributors: Denis Pettigrew; Saïd Zouiten; William Menvielle
ISBN: 2890941280 9782890941281
OCLC Number: 54906963
Description: xvii, 469 p. : ill. (certaines en coul.) ; 27 cm.
Series Title: Collection Marketing (Trois-Rivières, Québec)
Responsibility: Denis Pettigrew, Saïd Zouiten, William Menvielle.
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Primary Entity

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    schema:about <http://experiment.worldcat.org/entity/work/data/3770422036#Topic/consommateurs_preferences> ; # Consommateurs--Préférences
    schema:about <http://experiment.worldcat.org/entity/work/data/3770422036#Topic/consommateurs_attitudes_problemes_et_exercices> ; # Consommateurs--Attitudes--Problèmes et exercices
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    schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/3770422036#Topic/consumers_preferences> ; # Consumers' preferences
    schema:about <http://experiment.worldcat.org/entity/work/data/3770422036#Topic/consumer_behavior> ; # Consumer behavior
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    schema:about <http://experiment.worldcat.org/entity/work/data/3770422036#Topic/consommateurs_preferences_problemes_et_exercices> ; # Consommateurs--Préférences--Problèmes et exercices
    schema:about <http://experiment.worldcat.org/entity/work/data/3770422036#Topic/consommateurs_comportement> ; # Consommateurs--Comportement
    schema:about <http://dewey.info/class/658.8342/e22/> ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/233233038> ; # Saïd Zouiten
    schema:contributor <http://viaf.org/viaf/66692560> ; # William Menvielle
    schema:creator <http://viaf.org/viaf/256390155> ; # Denis Pettigrew
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