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Constructing the persuasive portfolio : the only primer you'll ever need

Author: Margaret Fletcher
Publisher: New York : Routledge, Taylor & Francis Group, 2017.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Constructing the Persuasive Portfolio' helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked  Read more...
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Document Type: Book
All Authors / Contributors: Margaret Fletcher
ISBN: 9781138860964 1138860964 9781138860971 1138860972
OCLC Number: 945730167
Notes: Includes index.
Description: xi, 247 pages ; 26 cm
Contents: Introduction. 1. The Work Before the Work 2. Designing the Portfolio Systems 3. Designing the Graphic Layout 4. Determining Portfolio Format 5. Case Studies Index. Acknowledgments. Illustration Credits
Responsibility: Margaret Fletcher.

Abstract:

Constructing the Persuasive Portfolio' helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

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"Margaret Fletcher's Constructing the Persuasive Portfolio is a truly impressive and comprehensive guide and checklist. This book takes you through the full process of creating portfolios - from the Read more...

 
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