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The construction of English : culture, consumerism and promotion in the ELT global coursebook

Author: John Gray
Publisher: New York, NY : Palgrave Macmillan, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"--Provided by publisher.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gray, John, 1955-
Construction of English.
New York, NY : Palgrave Macmillan, 2010, ©2010
(DLC) 2010042578
(OCoLC)670211525
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Gray
ISBN: 9780230283084 023028308X
OCLC Number: 693382163
Description: 1 online resource (xi, 218 pages)
Contents: Cover; Contents; List of Figures; List of Tables; Acknowledgements; 1 Introduction; 2 Culture and English Language Teaching; 3 Describing and Analyzing ELT Coursebooks; 4 Representational Repertoires 1: Streamline Connections and Building Strategies; 5 Representational Repertoires 2: The New Cambridge English Course 2 and The New Edition New Headway Intermediate; 6 Production and Regulation of Content; 7 Consumption of Content; 8 Future Directions; Appendices; Notes; Bibliography; Index.
Responsibility: John Gray.
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Abstract:

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways  Read more...

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"[T]he book makes illuminating reading for authors, potential authors, editors, and perhaps teachers on MA courses. The discussions of the place and potential impact of visuals within coursebook Read more...

 
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