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Consultant - market yourself : raise your profile and attract new business

Author: Robert Gentle
Publisher: London : Kogan Page, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Maintaining that most consultants waste their energy chasing new business instead of building a market profile which would encourage new business to come to them, the author of Consultant - Market  Read more...

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Robert Gentle
ISBN: 074943693X 9780749436933
OCLC Number: 48110807
Description: iii, 188 pages : illustrations ; 24 cm
Contents: Introduction --
1. What is a public profile? --
2. Get listed in national directories --
3. Get into the media --
4. Write research reports --
5. Write a book --
6. Hit the lecture circuit --
7. Promote yourself at trade exhibitions --
8. Issue a regular newsletter --
9. Advertise --
but do so intelligently --
10. Pulling it all together.
Responsibility: Robert Gentle.

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