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The consultant's guide to proposal writing : how to satisfy your clients and double your income

Author: Herman Holtz
Publisher: New York : Wiley, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A how-to guide that focuses on marketing strategies and tactics, detailing usefulness of proposals in marketing of consulting skills.

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Additional Physical Format: Online version:
Holtz, Herman.
Consultant's guide to proposal writing.
New York : Wiley, ©1986
(OCoLC)646827829
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Herman Holtz
ISBN: 0471830445 9780471830443
OCLC Number: 13010833
Description: xi, 294 pages : illustrations ; 24 cm
Contents: An Orientation in Proposals; What It Takes to Write a Good Proposal; The Development of Effective Strategies; Some Basics of Sales and Marketing; Gathering Market Intelligence; Making a Beginning; Program Design; Writing, Communication, and Persuasiveness; Special Presentation Guides and Strategies; Graphics; The Executive Summary (and Other Front Matter); Common Problems and Ideas for Solutions; Miscellaneous Useful Information for Proposal Writing; Index.
Responsibility: Herman Holtz.
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