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Genre/Form: Handbooks and manuals
Statistics
Handbooks, manuals, etc
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
ISBN: 1577831845 9781577831846
OCLC Number: 817662051
Language Note: Text in English.
Notes: Title from title page of PDF file (viewed Sept. Nov. 13, 2012).
Description: 1 online resource (574 pages).
Details: Mode of access: World Wide Web.
Contents: Part I. The American consumer --
Part II. Shopping behaviors --
Part III. Behavioral analyses --
Part IV. Customer brand preferences --
Part V. Consumer spending --
Part VI. Ethnic focus --
Part VII. Gender focus --
Part VIII. Generational focus --
Part IX. Segmentation --
Part X. Classification methodologies --
Part XI. Geodemographics --
Part XII. Consumer tracking --
Part XIII. Consumer marketing --
Appendix A. Consumer confidence indices --
Appendix B. Market research sources --
Appendix C. Market resources.
Series Title: RKMA market research handbook series.
Other Titles: Richard K. Miller & Associates market research handbooks
RKMA market research handbook
Responsibility: by Richard K. Miller and Kelli Washington.

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Linked Data


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