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Consumer behavior 2017-2018

Author: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
Publisher: Loganville, GA : Richard K Miller & Associates, [2017] ©2017
Series: RKMA market research handbook series.
Edition/Format:   eBook : English : 12th editionView all editions and formats
Summary:
"Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2017-2018 is the only  Read more...
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Genre/Form: Electronic books
Handbooks and manuals
Statistics
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Internet Resource
All Authors / Contributors: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
ISBN: 9781577832355 1577832353 9781577832430 1577832434
OCLC Number: 960046216
Description: 558 pages ; 28 cm.
Contents: PART I. THE AMERICAN CONSUMER --
1. Demographic Overview --
2. Consumer Income & Wealth --
3. Consumer Debt --
4. Households & Housing --
5. Communities --
6. Urban & Rural Populations --
7. Where People Want to Live --
8. Population Migration --
9. Personal Life --
10. Personal Well-Being. PART II. SPENDING --
11. Consumer Spending --
12. Retail Spending --
13. Entertainment & Leisure Spending. PART III. ACTIVITIES --
14. Use of Time --
15. Use of Media & the Internet. --
16. Cultural Activities --
17. Leisure Activities. --
18. Sports & Recreation Activities --
19. Away from Home --
20. Work --
21. Use of Technology --
22. Use of Transportation. PART IV. SHOPPING BEHAVIORS --
23. In-Store Shopping --
24. Online Shopping --
25. Mobile Shopping --
26. Peer-To-Peer Shopping --
27. Omnichannel Shopping. PART V. BEHAVIORAL ANALYSES --
28. Brand Loyalty --
29. Buying American-Made --
30. Buying Local --
31. Consumer Confidence --
32. Customer Satisfaction --
33. Ethically Conscious Consumerism --
34. Gift Giving --
35. Loyalty Program Participation --
36. Payment Preferences --
37. Pricing --
38. Privacy Issues --
39. Purchase Decision Making --
40. Response to Advertising --
41. Response to Customer Service --
42. Response to Reviews --
43. Response to Visuals --
44. Shopping Research --
45. Spending for Goods vs. Experiences --
46. Theme Appeal. PART VI. AFFLUENT CONSUMERS --
47. Affluence Profile --
48. Population Centers of U.S. Affluence --
49. Affluent E-Commerce --
50. Affluence Market Research. PART VII. MIDDLE-CLASS CONSUMERS --
51. Defining the Middle Class --
52. Middle Class Falling Behind --
53. Income & Wealth Inequality. PART VIII. BRAND PREFERENCE SURVEYS --
54. Brand Equity --
55. Brand Index --
56. Customer Experience --
57. Customer Loyalty Engagement --
58. Customer Satisfaction --
59. Reputation Ranking. PART IX. ETHNIC FOCUS --
60. African-American Consumers --
61. Arab-American Consumers --
62. Asian-American Consumers --
63. Hispanic- & Latino-American Consumers --
64. Jewish-American Consumers --
65. Muslim-American Consumers --
66. Native-American Consumers. PART X. GENDER FOCUS --
67. Female Consumers --
68. Male Consumers. PART XI. GENERATIONAL FOCUS --
69. Generational Comparisons --
70. Senior Consumers --
71. Baby Boomer Consumers --
72. Generation X Consumers --
73. Millennial Consumers --
74. Generation Z Consumers. PART XII. SEGMENTATION --
75. College Students --
76. Consumers with Disabilities --
77. Families with Children --
78. Family Caregivers --
79. Immigrant Consumers --
80. LGBT Consumers --
81. Married Couples --
82. Military Consumers --
83. Pet Owners --
84. Retirees --
85. Single Consumers. PART XIII. GEODEMOGRAPHICS --
86. Megapolitan Regions --
87. Metropolitan Statistical Areas --
88. Metropolitan Economic Profiles --
89. Micropolitan Statistical Areas --
90. State Population Profiles --
91. State Economic Profiles. Appendix A. Academic Research Centers --
Appendix B. Analysts --
Appendix C. Associations --
Appendix D. Blogs --
Appendix E. Government Agencies --
Appendix F. Market Research Sources --
Appendix G. Periodicals --
Appendix H. Research Studies & Surveys --
References.
Series Title: RKMA market research handbook series.
Responsibility: by Richard K. Miller and Kelli Washington.

Abstract:

"Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2017-2018 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups"--Provided by publisher.

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