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Consumer behavior : a framework

Author: John C Mowen; Michael Minor
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The Internet is transforming the world of consumer behaviour. This book reflects this change by providing extensive coverage of how the Internet has widened the choices facing consumers and how  Read more...

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Genre/Form: Lehrbuch
Additional Physical Format: Online version:
Mowen, John C.
Consumer behavior.
Upper Saddle River, N.J. : Prentice Hall, ©2000
(OCoLC)691010099
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John C Mowen; Michael Minor
ISBN: 0130169722 9780130169723
OCLC Number: 43641460
Description: xiv, 354 pages : illustrations, map ; 24 cm
Contents: 1. An Introduction to Consumer Behavior. 2. Consumer Behavior and the Marketing Manager. 3. Information Processing I: Perception and Involvement. 4. Information Processing II: Memory and Cognitive Learning. 5. Consumer Motivation. 6. Personality and Psychographics. 7. Belief, Attitude, and Behavior Formation and Change. 8. Persuasive Communications. 9. Consumer Decision Processes. 10. After We Buy: Satisfaction and Loyalty. 11. Situational Influences. 12. Group, Dyadic, and Diffusion Processes. 13. Culture and Popular Culture. 14. Subcultures and Demographics. 15. The International Consumer. 16. The Dark Side of Consumer Behavior.
Responsibility: John C. Mowen, Michael S. Minor.

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