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Consumer behavior and marketing strategy

Author: J Paul Peter; Jerry C Olson
Publisher: Homewood, IL : Irwin, ©1993.
Series: Irwin series in marketing.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: J Paul Peter; Jerry C Olson
ISBN: 0256105677 9780256105674 0256134677 9780256134674
OCLC Number: 26097174
Description: xxvii, 772 pages, [16] pages of plates : illustrations (some color) ; 24 cm.
Series Title: Irwin series in marketing.
Responsibility: J. Paul Peter, Jerry C. Olson.

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