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Consumer behavior : buying, having, and being

Author: Michael R Solomon
Publisher: Boston, Mass. ; London : Pearson, ©2011 [i.e. 2010]
Edition/Format:   Print book : English : 9th ed., Global edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael R Solomon
ISBN: 9780137034963 0137034962 0273755889 9780273755883
OCLC Number: 611811191
Notes: Previous edition: 2009.
Description: 680 pages : illustrations (chiefly color) ; 28 cm
Contents: Sec. 1: Consumers In The Marketplace --
Consumers Rule --
Sec. 2: Consumers As Individuals --
Perception --
Learning And Memory --
Motivation And Values --
The Self --
Personality And Lifestyles --
Attitudes And Persuasion --
Sec. 3: Consumers As Decision Makers --
Decision Making --
Buying And Disposing --
Groups --
Organizational And Household Decision Making --
Sec. 4: Consumers And Subcultures --
Income And Social Class --
Ethnic, Racial, And Religious Subcultures --
Age Subcultures --
Sec. 5: Consumers And Culture --
Cultural Influences On Consumer Behavior --
Global Consumer Culture.
Responsibility: Michael R. Solomon.

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