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Consumer behavior

Author: Leon G Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit
Publisher: Boston, Mass. ; London : Pearson Prentice Hall, ©2010.
Edition/Format:   Print book : English : 10th ed., Global edView all editions and formats
Database:WorldCat
Summary:
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Leon G Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit
ISBN: 9780137006700 0137006705
OCLC Number: 457128235
Notes: Previous edition: 2007.
Description: 592 pages : illustrations ; 28 cm
Contents: Chapter 01 Consumer Behavior: Its Origin and Strategic and Applications Chapter 02 Introduction to the Consumer Research Process Chapter 03 Market Segmentation Chapter 04 Consumer Motivation Chapter 05 Personality and Consumer Behavior Chapter 06 Consumer Perception Chapter 07 Consumer Learning Chapter 08 Consumer Attitude Formation and Change Chapter 09 Communication and Consumer Behavior Chapter 10 The Family and Its Social Class Standing Chapter 11 Influence of Culture on Consumer Behavior Chapter 12 Subcultures and Consumer Behavior Chapter 13 Cross Cultural and Global Consumer Behavior Chapter 14 Diffusion of Innovations Chapter 15 Consumer Decision Making and Beyond Chapter 16 Consumers Social Responsibility and Green Marketing
Responsibility: Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

Abstract:

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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