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Consumer behavior

Author: Leon G Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit
Publisher: Boston, Mass. ; London : Pearson Prentice Hall, ©2010.
Edition/Format:   Print book : English : 10th ed., Global edView all editions and formats
Summary:
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Leon G Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit
ISBN: 9780137006700 0137006705
OCLC Number: 457128235
Notes: Previous edition: 2007.
Description: 592 pages : illustrations ; 28 cm
Contents: Chapter 01 Consumer Behavior: Its Origin and Strategic and ApplicationsChapter 02 Introduction to the Consumer Research ProcessChapter 03 Market SegmentationChapter 04 Consumer MotivationChapter 05 Personality and Consumer BehaviorChapter 06 Consumer PerceptionChapter 07 Consumer LearningChapter 08 Consumer Attitude Formation and ChangeChapter 09 Communication and Consumer BehaviorChapter 10 The Family and Its Social Class StandingChapter 11 Influence of Culture on Consumer BehaviorChapter 12 Subcultures and Consumer BehaviorChapter 13 Cross Cultural and Global Consumer BehaviorChapter 14 Diffusion of InnovationsChapter 15 Consumer Decision Making and Beyond Chapter 16 Consumers Social Responsibility and Green Marketing
Responsibility: Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

Abstract:

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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