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Consumer behavior

Author: Leon G Schiffman; Leslie Lazar Kanuk
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, ©2004.
Edition/Format:   Print book : English : 8th edView all editions and formats
Summary:

For undergraduate or first year MBA students. This revision retains the market segmentation approach that has set the standard for consumer behavior study through seven editions. The new edition  Read more...

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Document Type: Book
All Authors / Contributors: Leon G Schiffman; Leslie Lazar Kanuk
ISBN: 0130673358 9780130673350 0130491756 9780130491756
OCLC Number: 51898812
Description: xxiv, 587, [67] pages : color illustrations ; 27 cm
Contents: pt. I. Introduction . 1. Introduction: Diversity in the Marketplace --
2. Consumer Research --
3. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations --
5. Personality and Consumer Behavior --
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making.
Responsibility: Leon G. Schiffman, Leslie Lazar Kanuk.
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