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Consumer behavior

Author: Wayne D Hoyer; Deborah J MacInnis; Rik Pieters
Publisher: Australia ; Mason, OH : South Western Cengage Learning, ©2013.
Edition/Format:   Print book : English : 6th edView all editions and formats
Summary:
This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings,  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Wayne D Hoyer; Deborah J MacInnis; Rik Pieters
ISBN: 9781133435211 1133435211 9781133274490 1133274498
OCLC Number: 776538456
Description: xix, 497, 8, 32 pages : color illustrations ; 29 cm
Contents: Part 1. An Introduction To Consumer Behavior : --
1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior --
Part 2. The Psychological Core : --
2. Motivation, Ability, and Opportunity --
3. Exposure, Attention, and Perception --
4. Memory, Knowledge, and Comprehension --
5. Attitudes Based on High Effort --
6. Attitudes Based on Low Effort --
Part 3. The Process Of Making Decisions : --
7. Problem Recognition and Information Search --
8. Judgment and Decision Making Based on High Effort --
9. Judgment and Decision Making Based on Low Effort --
10. Post-Decision Processes --
Part 4. The Consumer's Culture : --
11. Social Influences on Consumer Behavior --
12. Consumer Diversity --
13. Household and Social Class Influences --
14. Psychographics: Values, Personality, and Lifestyles --
Part 5. Consumer Behavior Outcomes And Issues : --
15. Innovations: Adoption, Resistance, Diffusion --
16. Symbolic Consumer Behavior --
17. Ethics, Social Responsibility, and the Consumer Society.
Responsibility: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
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Abstract:

Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and  Read more...

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Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, Read more...

 
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