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Consumer behavior

Author: Leon G Schiffman; Joseph Wisenblit
Publisher: Boston : Pearson, [2015]
Edition/Format:   Print book : English : Eleventh editionView all editions and formats
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Document Type: Book
All Authors / Contributors: Leon G Schiffman; Joseph Wisenblit
ISBN: 9780132544368 0132544369
OCLC Number: 849510091
Notes: Revised edition.
Description: xxvii, 464 pages : illustrations ; 29 cm
Responsibility: Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

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