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Consumer behaviour : a European outlook

Author: Leon G Schiffman; Håvard Hansen; Leslie Lazar Kanuk
Publisher: Harlow, England ; Upper Saddle River, N.J. : Prentice Hall/Financial Times, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Leon G Schiffman; Håvard Hansen; Leslie Lazar Kanuk
ISBN: 9780273704010 027370401X
OCLC Number: 181072625
Notes: European rev. of: Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk. 9th ed. c2007.
Description: xviii, 494 pages : color illustrations ; 27 cm
Contents: PrefacePart One: Introduction1) An introduction to the study of Consumer Behavior2) Consumer Research3) Market SegmentationPart Two: The Consumer as an Individual4) Consumer Decision Making 5) Consumer Motivation6) Personality and Consumer Behavior7) Consumer Perception8) Consumer Learning9) Consumer Attitude Formation and Change10) Communication and Consumer BehaviorPart Three: Consumers in Their Social and Cultural Settings11) Reference Groups and Family Influences12) Social Class and Consumer Behavior13) The Influence of Culture and Subculture on Consumer Behavior14) Cross-Cultural Consumer Behaviour: An International PerspectivePart Four: More on the Consumer's Decision-Making Process15) Consumer Influence and the Diffusion of Innovations16) Consumer Decision Making - Again
Responsibility: Leon G. Schiffman, Leslie Lazar Kanuk, Håvard Hansen.
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