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Consumer behaviour analysis

Author: G R Foxall
Publisher: London ; New York : Routledge, 2002.
Series: Critical perspectives on business and management.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions and a detailed index are included to guide the reader through the  Read more...

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Document Type: Book
All Authors / Contributors: G R Foxall
ISBN: 0415196426 9780415196420 0415196434 9780415196437 0415196442 9780415196444 0415196450 9780415196451
OCLC Number: 47091788
Description: 3 volumes : illustrations ; 24 cm.
Contents: v. 1. The behavioural basis of consumer choice --
v. 2. The behavioural economics of consumption --
v. 3. Marketing, a behavioural perspective.
Series Title: Critical perspectives on business and management.
Responsibility: edited by Gordon R. Foxall.
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