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Consumer behaviour and branding : concepts, readings and cases : the Indian context

Author: S Ramesh Kumar
Publisher: Chennai : Pearson Power : Dorling Kindersley (India), ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ramesh Kumar, S.
Consumer behaviour and branding.
Chennai : Dorling Kindersley (India)/Pearson, 2009
(OCoLC)781166247
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: S Ramesh Kumar
ISBN: 9789332501386 9332501386
OCLC Number: 841170819
Description: 1 online resource (1 volume) : illustrations
Responsibility: S. Ramesh Kumar.

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