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Consumer behaviour : buying, having, being

Author: Michael R Solomon; Rebekah Russell-Bennett; Josephine Previte
Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2013.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current  Read more...
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Document Type: Book
All Authors / Contributors: Michael R Solomon; Rebekah Russell-Bennett; Josephine Previte
ISBN: 9781442553583 1442553588
OCLC Number: 781576396
Notes: Previous edition: 2010.
Includes index.
Description: xix, 532 pages : illustrations ; 27 cm
Contents: Consumers in the marketplace --
Consumers as individuals --
Consumers as decision makers --
Consumers and culture --
Glossary --
Index.
Other Titles: Consumer behavior
Responsibility: Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte.

Abstract:

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

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