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Consumer behaviour : implications for marketing strategy

Author: Cathy M Neal; Pascale G Quester; Del I Hawkins
Publisher: North Ryde, NSW : McGraw-Hill Australia, 2006.
Edition/Format:   Print book : English : Enhanced 4th edView all editions and formats
Summary:

Specifically created to meet the needs of contemporary users interested in presenting their students with the developments in the consumer behaviour field, this book contains a section that hosts  Read more...

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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Cathy M Neal; Pascale G Quester; Del I Hawkins
ISBN: 007471693X 9780074716939
OCLC Number: 70289521
Description: xxxii, 668 pages : illustrations (somec color) ; 27 cm
Contents: Enhanced edition Content; 1 Hot topics; 2 Case collection: Capstone case / New Zealand cases / Classroom cases; Introduction; Chapter 1 Consumer behaviour and marketing strategy 3; Part 1 Consumer decision process; Chapter 2 Situational influences; Chapter 3 Problem recognition; Chapter 4 Information search; Chapter 5 Evaluating and selecting alternatives; Chapter 6 Outlet selection and purchase; Chapter 7 Postpurchase processes, customer satisfaction and consumer loyalty; Part 2 Internal influences; Chapter 8 Perception; Chapter 9 Learning and memory; Chapter 10 Motivation, personality and emotion; Chapter 11 Attitude and attitude change; Part 3 External influences; Chapter 12 Australian society: demographics and lifestyles; Chapter 13 Household structure and consumption behaviour; Chapter 14 Group influence and communication; Chapter 15 Social class; Chapter 16 Culture and cross-cultural variations in consumer behaviour; Part 4 Contemporary topics in consumer behaviour; Chapter 17 Business-to-business buying behaviour; Chapter 18 Consumers and society
Other Titles: Consumerbehaviour
Responsibility: Cathy Neal, Pascale Quester, Del Hawkins.

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