skip to content
Consumer behaviour Preview this item
ClosePreview this item
Checking...

Consumer behaviour

Author: Henry Assael
Publisher: Milton QLD : John Wiley, 2007.
Edition/Format:   Print book : English : 1st Asia-Pacific edView all editions and formats
Summary:
Today's past-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers. This tile provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Henry Assael
ISBN: 9780470811177 047081117X
OCLC Number: 174085428
Description: xxiii, 584 pages : color illustrations ; 26 cm
Contents: Part One --
Introduction to Consumer Behaviour Chapter 1 --
Consumer behaviour: a managerial perspective Part Two --
Consumer Decision Making Chapter 2 --
Situational influences in consumer decision making Chapter 3 --
Consumer information acquisition and processing Chapter 4 --
Complex decision making Chapter 5 --
Low-involvement consumer decision making Part Three --
The Individual Consumer Chapter 6 --
Consumer learning, habit and brand loyalty Chapter 7 --
Consumer perceptions Chapter 8 --
Motivation, personality and emotion Chapter 9 --
Attitude development and change Part Four --
Group and Cultural Influences Chapter 10 --
Demographics and lifestyle Chapter 11 --
Reference group influences Chapter 12 --
Household decision making Chapter 13 --
Group communications: word-of-mouth and diffusion processes Chapter 14 --
Culture, subculture and social class Chapter 15 --
Cross-cultural and global influences
Responsibility: [Henry] Assael [and others].

Abstract:

Today's past-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers. This tile provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/174085428> # Consumer behaviour
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "174085428" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/at> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2260990715#Place/milton_qld> ; # Milton QLD
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
   schema:about <http://dewey.info/class/658.8342/e22/> ;
   schema:about <http://id.worldcat.org/fast/1027548> ; # Motivation research (Marketing)
   schema:bookEdition "1st Asia-Pacific ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/35766783> ; # Henry Assael
   schema:datePublished "2007" ;
   schema:description "Today's past-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers. This tile provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications."@en ;
   schema:description "Part One -- Introduction to Consumer Behaviour Chapter 1 -- Consumer behaviour: a managerial perspective Part Two -- Consumer Decision Making Chapter 2 -- Situational influences in consumer decision making Chapter 3 -- Consumer information acquisition and processing Chapter 4 -- Complex decision making Chapter 5 -- Low-involvement consumer decision making Part Three -- The Individual Consumer Chapter 6 -- Consumer learning, habit and brand loyalty Chapter 7 -- Consumer perceptions Chapter 8 -- Motivation, personality and emotion Chapter 9 -- Attitude development and change Part Four -- Group and Cultural Influences Chapter 10 -- Demographics and lifestyle Chapter 11 -- Reference group influences Chapter 12 -- Household decision making Chapter 13 -- Group communications: word-of-mouth and diffusion processes Chapter 14 -- Culture, subculture and social class Chapter 15 -- Cross-cultural and global influences"@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2260990715> ;
   schema:inLanguage "en" ;
   schema:name "Consumer behaviour"@en ;
   schema:productID "174085428" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/174085428#PublicationEvent/milton_qld_john_wiley_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2260990715#Agent/john_wiley> ; # John Wiley
   schema:workExample <http://worldcat.org/isbn/9780470811177> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/174085428> ;
    .


Related Entities

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research"@en ;
    .

<http://id.worldcat.org/fast/1027548> # Motivation research (Marketing)
    a schema:Intangible ;
   schema:name "Motivation research (Marketing)"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://viaf.org/viaf/35766783> # Henry Assael
    a schema:Person ;
   schema:familyName "Assael" ;
   schema:givenName "Henry" ;
   schema:name "Henry Assael" ;
    .

<http://worldcat.org/isbn/9780470811177>
    a schema:ProductModel ;
   schema:isbn "047081117X" ;
   schema:isbn "9780470811177" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.