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Consumer behaviour

Author: Jim Blythe
Publisher: London : Thomson Learning, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Blythe
ISBN: 1844803813 9781844803811
OCLC Number: 177506116
Notes: "@Visit the companion website at: www.thomsonlearning.co.uk/blythecb "--Cover.
Description: xxi, 456 pages : illustrations (chiefly color) ; 28 cm
Contents: Introduction to consumer behaviour --
Psychological issues in consumer behaviour --
Sociological issues in consumer behaviour --
Decisions and their aftermath.
Responsibility: Jim Blythe.

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