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Consumer behaviour

Author: Leon G Schiffman
Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, ©2008 [i.e. 2007]
Edition/Format:   Print book : English : 4th ed
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Document Type: Book
All Authors / Contributors: Leon G Schiffman
ISBN: 9780733984174 0733984177
OCLC Number: 190871453
Notes: Previous edition: Prentice Hall, 2005.
Description: xix, 664 pages : illustrations ; 26 cm
Contents: The foundations of consumer behaviour --
Market segmentation --
Consumer needs and motivation --
Consumer personality and self-concept --
Consumer perception --
Learning and consumer involvement --
Consumer attitude formation and change --
Social influences on buyer behaviour --
The family --
Social class and consumer behaviour --
The influence of culture on consumer behaviour --
Subcultural aspects of consumer behaviour --
Cross-cultural consumer behavour: an international perspective --
Decision making --
Consumer influence and diffusion of innovations --
Public policy and consumer protection.
Responsibility: Leon Schiffman [and others].

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