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Consumer behaviour

Author: Hayden Noel
Publisher: Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, ©2009.
Series: Basics marketing, 01.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour,  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Noel, Hayden.
Consumer behaviour.
Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, ©2009
(OCoLC)213300639
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hayden Noel
ISBN: 9782940439249 2940439249
OCLC Number: 608231975
Description: 1 online resource (175 pages) : color illustrations.
Contents: What is a consumer behaviour? --
Ethnic, religious and group influences --
Class, age and gender influences --
Consumer motivation, perception and attitude --
Consumer knowledge and memory --
The consumer as a decision maker.
Series Title: Basics marketing, 01.
Other Titles: Consumer behavior
Responsibility: Hayden Noel.

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