skip to content
Consumer behaviour Preview this item
ClosePreview this item
Checking...

Consumer behaviour

Author: M C Cant; A Brink; Sanjana Brijball
Publisher: Cape Town, South Africa : Juta, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Consumer behavior has critical implications for areas such as marketing, public policy and ethics - issues that affect business decisions - but it also helps us to understand ourselves: why we buy  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Lehrbuch
Document Type: Book
All Authors / Contributors: M C Cant; A Brink; Sanjana Brijball
ISBN: 0702171255 9780702171253 0702158321 9780702158322
OCLC Number: 63680661
Description: xiv, 320 pages : illustrations ; 25 cm
Contents: Introduction to consumer behaviour --
Creating market value for consumers --
Market characteristics --
Culture and subculture --
Reference groups and social class --
Personal characteristics --
Customer perception and learning --
Customer motivation --
Customer attitudes --
Personality and self-concept --
Market segmentation --
The consumer decision-making process --
Family decision-making --
Organisational buying behaviour --
Consumer loyalty --
Building relationships with customers --
E-commerce and its value for customer behaviour.
Other Titles: Consumer behavior
Responsibility: edited by Michael Cant, Annekie Brink, Sanjana Brijball.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/63680661> # Consumer behaviour
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "63680661" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1101327203#Place/cape_town_south_africa> ; # Cape Town, South Africa
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/sa> ;
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:about <http://experiment.worldcat.org/entity/work/data/1101327203#Place/sudafrika_staat> ; # Südafrika (Staat)
   schema:about <http://dewey.info/class/658.83420968/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1101327203#Topic/consumer_behavior_south_africa> ; # Consumer behavior--South Africa
   schema:about <http://id.worldcat.org/fast/1204616> ; # South Africa.
   schema:about <http://experiment.worldcat.org/entity/work/data/1101327203#Topic/verbraucherverhalten> ; # Verbraucherverhalten
   schema:alternateName "Consumer behavior" ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/233030620> ; # Sanjana Brijball
   schema:contributor <http://experiment.worldcat.org/entity/work/data/1101327203#Person/brink_a_annekie> ; # Annekie Brink
   schema:contributor <http://experiment.worldcat.org/entity/work/data/1101327203#Person/cant_m_c_michael_colin_1957> ; # Michael Colin Cant
   schema:datePublished "2006" ;
   schema:description "Introduction to consumer behaviour -- Creating market value for consumers -- Market characteristics -- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer perception and learning -- Customer motivation -- Customer attitudes -- Personality and self-concept -- Market segmentation -- The consumer decision-making process -- Family decision-making -- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value for customer behaviour."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1101327203> ;
   schema:genre "Lehrbuch"@en ;
   schema:inLanguage "en" ;
   schema:name "Consumer behaviour"@en ;
   schema:productID "63680661" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/63680661#PublicationEvent/cape_town_south_africa_juta_2006> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1101327203#Agent/juta> ; # Juta
   schema:workExample <http://worldcat.org/isbn/9780702158322> ;
   schema:workExample <http://worldcat.org/isbn/9780702171253> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/63680661> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1101327203#Person/brink_a_annekie> # Annekie Brink
    a schema:Person ;
   schema:familyName "Brink" ;
   schema:givenName "Annekie" ;
   schema:givenName "A." ;
   schema:name "Annekie Brink" ;
    .

<http://experiment.worldcat.org/entity/work/data/1101327203#Person/cant_m_c_michael_colin_1957> # Michael Colin Cant
    a schema:Person ;
   schema:birthDate "1957" ;
   schema:familyName "Cant" ;
   schema:givenName "Michael Colin" ;
   schema:givenName "M. C." ;
   schema:name "Michael Colin Cant" ;
    .

<http://experiment.worldcat.org/entity/work/data/1101327203#Place/cape_town_south_africa> # Cape Town, South Africa
    a schema:Place ;
   schema:name "Cape Town, South Africa" ;
    .

<http://experiment.worldcat.org/entity/work/data/1101327203#Place/sudafrika_staat> # Südafrika (Staat)
    a schema:Place ;
   schema:name "Südafrika (Staat)" ;
    .

<http://experiment.worldcat.org/entity/work/data/1101327203#Topic/verbraucherverhalten> # Verbraucherverhalten
    a schema:Intangible ;
   schema:name "Verbraucherverhalten"@en ;
    .

<http://id.worldcat.org/fast/1204616> # South Africa.
    a schema:Place ;
   schema:name "South Africa." ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://viaf.org/viaf/233030620> # Sanjana Brijball
    a schema:Person ;
   schema:familyName "Brijball" ;
   schema:givenName "Sanjana" ;
   schema:name "Sanjana Brijball" ;
    .

<http://worldcat.org/isbn/9780702158322>
    a schema:ProductModel ;
   schema:isbn "0702158321" ;
   schema:isbn "9780702158322" ;
    .

<http://worldcat.org/isbn/9780702171253>
    a schema:ProductModel ;
   schema:isbn "0702171255" ;
   schema:isbn "9780702171253" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.