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Consumer behaviour

Author: Jim Blythe
Publisher: London : SAGE, 2013.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Why do you choose the things you buy þ such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once youþve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This  Read more...
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Document Type: Book
All Authors / Contributors: Jim Blythe
ISBN: 9781446266441 1446266443 1446266451 9781446266458
OCLC Number: 816163830
Notes: Previous edition: London: Thomson, 2008.
Description: xx, 450 pages : illustrations (chiefly color) ; 27 cm
Contents: Part One Introduction to consumer behaviour. 1 The importance of understanding consumer behaviour --
Part Two Psychological issues in consumer behaviour. 2 Drive, motivation and hedonism --
3 Goals, risk and uncertainty --
4 Personality and self-concept --
5 Perception --
6 Learning --
7 Altitude formation and change --
Part Three Sociological issues in consumer behaviour. 8 The environment, class and culture --
9 Reference groups --
10 The family --
Part Four Decisions and their aftermath. 11 New and repeat buying behaviour --
12 Innovation --
13 Post-purchase behaviour --
14 Services market's --
15 Organisational buying behaviour --
16 Consumer behaviour and the marketing mix.
Responsibility: Jim Blythe.

Abstract:

Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student  Read more...

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'Blythe writes as he speaks - a no-nonsense approach to engaging students and conveying key information on consumer behaviour. An excellent text, in true Jim Blythe style!' Zubin Sethna, Principal Read more...

 
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