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Consumer boycotts : effecting change through the marketplace and the media Preview this item
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Consumer boycotts : effecting change through the marketplace and the media

Author: Monroe Friedman
Publisher: New York : Routledge, 1999.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Monroe Friedman
ISBN: 0415924561 9780415924566 041592457X 9780415924573
OCLC Number: 40830183
Description: xix, 284 p. ; 24 cm.
Contents: Consumer boycott basics --
Factors affecting boycott success --
Labor boycotts --
Consumer economic boycotts --
Minority group initiatives : African American boycotts --
Boycott initiatives of other minority groups --
Boycotts by religious groups --
Ecological boycotts --
Consumer "buycotts" --
Boycott issues and tactics in historical perspective.
Responsibility: Monroe Friedman.
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