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Consumer culture, modernity and identity

Author: Nita Mathur
Publisher: New Delhi : SAGE, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. This book pursues three broad themes: lifestyle choices and construction of  Read more...

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Document Type: Book
All Authors / Contributors: Nita Mathur
ISBN: 9788132111276 8132111273
OCLC Number: 858550006
Description: xl, 399 pages : illustrations ; 23 cm
Contents: The rich and the super-rich: mobility, consumption and luxury lifestyles / Mike Featherstone --
Shop talk: shopping malls and their publics / Sanjay Srivastava --
Consumer agency of urban women in India / Shelly Pandey --
Modernity, consumer culture and construction of urban youth identity in India: a disembedding perspective / Nita Mathur --
Imagining identity in the age of internet and communication technologies / Robert Rattle --
Structural changes rather than the influence of media: people's encounter with economic liberalization in India / Steve Derné, Meenu Sharma and Narendra Sethi --
Fashion, advertising and identity in the consumer society / Douglas Kellner --
Cultural politics of branding: promoting 'KamaSutra' in India / William Mazzarella --
Shopping for fashions in post-socialist Russia / Olga Gurova --
Sales tours or how Czech seniors learned to love capitalism / Marketa Rulikova --
Politics of consumption, politics of justice: the political investment of the consumer / Roberta Sassatelli --
Ethical consumption in the global age: coffee's promise of a better world / Nicki Lisa Cole --
Consumer culture and Turkish poor youth's identity: issues of vulnerability and exclusion / Melike Aktaş Yamanoğlu.
Responsibility: edited by Nita Mathur.

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A timely and much needed contribution to the literature by manifesting the increasing role of consumption in articulating modernity and identity in contemporary social life.... It is a must read for Read more...

 
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