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Consumer culture theory

Author: John Schouten; Diane Martin, (Associate Professor of marketing); Russell W Belk
Publisher: Bingley, United Kingdom : Emerald, 2014.
Series: Research in consumer behavior, 16.
Edition/Format:   Print book : Conference publication : English : First editionView all editions and formats
Summary:

Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding  Read more...

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Genre/Form: Conference papers and proceedings
Congresses
Additional Physical Format: Ebook version
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: John Schouten; Diane Martin, (Associate Professor of marketing); Russell W Belk
ISBN: 9781784411589 1784411582
OCLC Number: 898313599
Description: xiv, 273 pages : illustrations ; 24 cm.
Contents: Exploring Fantasy in Consumer Experiences.Narcissism and the Consuming Self: An Exploration of Consumer Identity Projects and Narcissistic Tendencies. Revisiting (not so) Commonplace Ideas about the Body: Topia, Utopia and Heterotopia in the World of Tattooing. Situating Men within Local Terrain: A Sociological Perspective on Consumption Practices. Considering the Human Properties of the Non-Humans: An Analysis of Pragmatogony in Dispossession Stories. Hold the Line! Exploring the Brand Community Coping Process. Consuming Austerity: Visual Representations. Money Talks: Reproducing Deprivation and Empowerment in Poverty through Discursive Practices. Mapping the Real and the False: Globalization and the Brand in Contemporary China. Adapting Ethnography: An Example of Emerging Relationships, Building Trust, and Exploring Complex Consumer Landscapes. Online Reception Analysis: Big Data in Qualitative Marketing Research. Nordic Consumer Culture: Context and Concept. The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context. Petals on a Wet, Black Brand: The Place of Poetry in Consumer Culture Theory. Copyright page. Consumer Culture Theory. Introduction. North and South: Special Sessions on Regional Perspectives. Research in Consumer Behavior. Consumer Culture Theory. List of Contributors.
Series Title: Research in consumer behavior, 16.
Responsibility: edited by John W. Schouten, Diane M. Martin, Russell Belk.

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