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Consumer evaluations of brand extensions

Author: David A Aaker; Kevin Lane Keller
Publisher: Cambridge, Mass. : Marketing Science Institute, [1990]
Series: Report (Marketing Science Institute), no. 90-103.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: David A Aaker; Kevin Lane Keller
OCLC Number: 21319643
Notes: Cover title.
Reprinted from the Journal of Marketing, vol. 54, Jan. 1990.
Description: pages 27-41 ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 90-103.
Responsibility: David A. Aaker and Kevin Lane Keller.

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