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Consumer evolution : nine effective strategies for driving business growth

Author: Charles E Grantham; Judith A Carr
Publisher: [Stamford, Conn.] : Gartner Press ; Hoboken, N.J. : Wiley, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

In these tough economic times, the author examines the profound effect that the internet has had on our lives (as customers, employees, businesses and markets) at a psychological level and explains  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles E Grantham; Judith A Carr
ISBN: 0471216763 9780471216766
OCLC Number: 49583441
Description: xv, 240 pages : illustrations ; 24 cm
Contents: pt. 1. Understanding Your Customer's Beliefs. Ch. 1. Is There a "New Economy"? Ch. 2. What Has Really Changed? Ch. 3. Who Do Customers Think They Are? --
pt. 2. The Changing Context of Business. Ch. 4. Have Business Cycles Changed? Ch. 5. Globalization: The Key Concept. Ch. 6. The REAL Value Proposition --
pt. 3. Strategy in Today's Economy. Ch. 7. Preparing for the Unknown. Ch. 8. Integrating People, Process, and Technology. Ch. 9. Integrating Product, Content, and Service.
Responsibility: Charles Grantham and Judith Carr.
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