详细书目
| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Charles E Grantham; Judith A Carr |
| ISBN: | 0471216763 9780471216766 |
| OCLC号码: | 49583441 |
| 描述: | xv, 240 p. : ill. ; 24 cm. |
| 内容: | Pt. 1. Understanding Your Customer's Beliefs. Ch. 1. Is There a "New Economy"? Ch. 2. What Has Really Changed? Ch. 3. Who Do Customers Think They Are? -- Pt. 2. The Changing Context of Business. Ch. 4. Have Business Cycles Changed? Ch. 5. Globalization: The Key Concept. Ch. 6. The REAL Value Proposition -- Pt. 3. Strategy in Today's Economy. Ch. 7. Preparing for the Unknown. Ch. 8. Integrating People, Process, and Technology. Ch. 9. Integrating Product, Content, and Service. |
| 责任: | Charles Grantham and Judith Carr. |
| 更多信息: |
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添加标签 目的是为 "Consumer evolution : nine effective strategies for driving business growth".
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