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Consumer evolution : nine effective strategies for driving business growth

著者: Charles E Grantham; Judith A Carr
出版商: [Stamford, Conn.] : Gartner Press ; Hoboken, N.J. : Wiley, ©2002.
版本/格式:   图书 : 英语查看所有的版本和格式
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Charles E Grantham; Judith A Carr
ISBN: 0471216763 9780471216766
OCLC号码: 49583441
描述: xv, 240 p. : ill. ; 24 cm.
内容: Pt. 1. Understanding Your Customer's Beliefs. Ch. 1. Is There a "New Economy"? Ch. 2. What Has Really Changed? Ch. 3. Who Do Customers Think They Are? --
Pt. 2. The Changing Context of Business. Ch. 4. Have Business Cycles Changed? Ch. 5. Globalization: The Key Concept. Ch. 6. The REAL Value Proposition --
Pt. 3. Strategy in Today's Economy. Ch. 7. Preparing for the Unknown. Ch. 8. Integrating People, Process, and Technology. Ch. 9. Integrating Product, Content, and Service.
责任: Charles Grantham and Judith Carr.
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