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Consumer Information Systems and Relationship Management : Design, Implementation, and Use.

Author: Angela Lin
Publisher: IGI Global 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Angela Lin
ISBN: 1299637795 9781299637795
OCLC Number: 847134356
Description: 1 online resource ()
Contents: Consumer information systems development: challenges for cross-disciplinary research / Tuure Tuunanen, Michael D. Myers, Harold Cassab --
Consumer information systems as services: a case study of the IPTV providers / Martin Bastek, Tuure Tuunanen, Lesley Gardner --
A service-oriented approach towards real time financial news analysis / Calum S. Robertson, Fethi A. Rabhi, Maurice Peat --
Social media marketing: challenges and opportunities in the Web 2.0 marketplace / Efthymios Constantinides --
Value co-creation in cloud services / Ammar Rashid, William Yu Chung Wang, Felix B. Tan --
Customer involvement through online communities / Olga Sasinovskaya, Helén Anderson --
The strategic value of consumer information systems: changing the face of business and consumer connections at Nike / Paul Scifleet, Angela Lin --
Web experience effects in a virtual shopping interaction environment / Carlota Lorenzo-Romero, Efthymios Constantinides, Miguel A. Gómez-Borja --
Electronic word-of-mouth (eWOM) and its influence on book purchasing decisions: a study of the Anobii Digital Bookshelf / Angela Lin, Jonathan Foster --
What do Chinese fashion consumers talk about when they talk about fashion?: exploring diffusion of innovation in a networked information economy / Jonathan Foster --
Valorising the cultural content of the commodity: on immaterial labour and new forms of informational work / Jonathan Foster.

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