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Consumer intention to adopt interactive teleshopping

Author: Mary Ann Eastlick
Publisher: Cambridge, MA : Marketing Science Institute, 1996.
Series: Report (Marketing Science Institute), 96-113.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Mary Ann Eastlick
OCLC Number: 36039342
Notes: "Working paper."
"August 1996."
Description: 38 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), 96-113.
Responsibility: Mary Ann Eastlick.

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