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Consumer psychology for marketing

Author: G R Foxall; Ronald Earl Goldsmith
Publisher: London ; New York : Routledge, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Shows how psychology can make sense of consumer behaviour. The study explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social  Read more...

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Additional Physical Format: Online version:
Foxall, G.R.
Consumer psychology for marketing.
London ; New York : Routledge, 1994
(OCoLC)682391033
Document Type: Book
All Authors / Contributors: G R Foxall; Ronald Earl Goldsmith
ISBN: 0415046734 9780415046732 0415046742 9780415046749
OCLC Number: 30337416
Description: x, 244 pages : illustrations ; 25 cm
Contents: pt. I. Consumer-oriented marketing. 1. The marketing task. 2. Consumer choice in theory and practice --
pt. II. The cognitive consumer. 3. Perceptual processes. 4. Cognitive and behavioral learning. 5. Attitudes and behavior --
pt. III. The personal consumer. 6. Personality and cognitive style. 7. Motivation and lifestyle --
pt. IV. Consumers in context. 8. Retail environments. 9. Consumers in the social structure.
Responsibility: Gordon R. Foxall and Ronald E. Goldsmith.

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