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Consumer psychology in a social media world

Author: Claudiu V Dimofte; Curtis P Haugtvedt; Richard Yalch
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2016. ©2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and  Read more...
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Document Type: Book
All Authors / Contributors: Claudiu V Dimofte; Curtis P Haugtvedt; Richard Yalch
ISBN: 9780765646934 0765646935 9780765646941 0765646943
OCLC Number: 908071019
Description: xxvi, 277 pages ; 24 cm
Contents: Preface / Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch --
Part 1: Consumer Engagement with Social Media --
1. Motivations for Consumer Engagement with Social Media / Eva Buechel and Jonah Berger --
2. Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media / Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier --
3. Resistance to Electronic Word of Mouth as a Function of the Message Source and Context / Susan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes --
4. Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content / Cansu Sogut, Barbara Bickart, and Frederic Brunel --
5. A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually-Oriented eWOM Practices / Andrew Smith and Martin A. Pyle --
6. Consumer Behavior in the Social Media Marketplace: Platform Personality Matters / Marlene Towns --
7. The Effects of Goal Publicity on Goal Persistence in the Social Media World / Jinfeng (Jenny) Jiao and Catherine Cole --
Part 2: Branding and Advertising Issues in Social Media --
8. Hearing Their Voice: When Brand Co-Creation Leads to Social Brand Engagement / Heather Johnson Dretsch and Amna Kirmani --
9. Choose Wisely: Individual and Situational Influences on the Effectiveness of Social Media / Melanie Green and Jenna Clark --
10. To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs / Richard Yalch and Xi Chen --
11. To Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple Application of Persuasion Techniques / Sascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann --
Part 3: Measurement and Interpretation Issues in Social Media --
12. Exploring the Motivational and Consumption Impact of Personal Analytics and Informatics / Heather Honea --
13. Advertising Effects in Social Media / Yogesh Joshi --
14. A Way with Words: Using Language for Psychological Science in the Modern Era / Ryan Boyd and James Pennebaker --
Part 4: Public Policy Issues in Social and Digital Media --
15. Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns / Jennifer Harris, Amy Heard, and Dale Kunkel --
16. Online Violent Media Consumption in Adolescents: An Exploratory Study / Yupin Patarapongsant and Issariya Woraphiphat --
17. Current Issues and Future Challenges Related to Consumer Privacy in Social Media / Curtis Haugtvedt.
Responsibility: edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.

Abstract:

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into four broad sections. The first section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section two addresses the impact that consumers' switch to social media as a preferred channel has had on marketers' branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section three takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section four looks at consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today's economy.--Publisher website.

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