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Consumer reaction, food production and the Fukushima Disaster : assessing reputation damage due to potential radiation contamination

Author: Kentaka Aruga
Publisher: Cham, Switzerland : Springer, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Aruga, Kentaka.
Consumer reaction, food production and the Fukushima Disaster.
Cham, Switzerland : Springer, 2017
(OCoLC)985080273
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kentaka Aruga
ISBN: 9783319598499 331959849X
OCLC Number: 990299383
Description: 1 online resource
Contents: Introduction --
Radiation contamination of agricultural products --
What is reputation damage? --
Conditions of the agricultural commodity markets before and after the Fukushima disaster --
Consumer reaction and willingness to buy food produced near the FDNPP --
Is there reputation damage?
Responsibility: Kentaka Aruga.

Abstract:

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor ("fuyou") and not fact as well as how "fuyou" damage shaped such choices. It then goes on to analyze the differences between these customer choices.

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