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Consumer research : postcards from the edge

Author: Stephen Brown; Darach Turley
Publisher: London ; New York : Routledge, 1997.
Series: Consumer research and policy.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern  Read more...

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Document Type: Book
All Authors / Contributors: Stephen Brown; Darach Turley
ISBN: 041515684X 9780415156844 0415173175 9780415173179
OCLC Number: 36806918
Description: xvii, 406 pages : illustrations ; 25 cm.
Contents: Travelling in trope : postcards from the edge of consumer research / Stephen Brown and Darach Turley --
Been there, done that, bought the souvenirs : of journeys and boundary crossing / Russell W. Belk --
Walking on the edge : a stereographic photo essay on the verge of consumer research / Morris B. Holbrook --
Shoppers on the verge of a nervous breakdown : chronicle, composition and confabulation in consumer research / Stephen Brown and Rhona Reid --
Exploring the différance : a postmodern approach to paradigmatic pluralism in consumer research / Craig J. Thompson, Eric J. Arnould and Barbara B. Stern --
Post-structuralism and the dialectics of advertising : discourse, ideology, resistance / Richard Elliott and Mark Ritson --
Beyond the semiotic strait-jacket : everyday experiences of advertising involvement / Stephanie O'Donohoe and Caroline Tynan --
Semiotics in marketing and consumer research : balderdash, verity, pleas / David Glen Mick --
Consumer rules / Gordon R. Foxall --
Cyberspace as the next marketing frontier : questions and issues / Alladi Venkatesh, Laurie Meamber and A. Fuat Firat --
Breaking out of the box : is lifestyle a construct or a construction? / Michael R. Solomon and Basil G. Englis --
A postcard from the very edge : mortality and marketing / Darach Turley.
Series Title: Consumer research and policy.
Responsibility: edited by Stephen Brown and Darach Turley.
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