计算机文档 : 英语
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| 类型/形式： | Electronic books |
|---|---|
| 材料类型： | 文献, 互联网资源 |
| 文件类型： | 书, 计算机文档, 互联网资源 |
| 所有的著者/提供者： |
Morris B Holbrook |
| ISBN: | 0415191920 9780415191920 0415191939 9780415191937 0203010671 9780203010679 |
| OCLC号码： | 39368529 |
| 描述： | xvi, 203 p. : ill. ; 24 cm. |
| 内容： | Introduction to consumer value / Morris B. Holbrook -- The value of time in the context of waiting and delays / France Leclerc and Bernd H. Schmitt -- Value as excellence in the consumption experience / Richard L. Oliver -- The value of status and the status of value / Michael R. Solomon -- Possessions, materialism, and other-directedness in the expression of self / Marsha L. Richins -- The dangers and opportunities of playful consumption / Kent Grayson -- Aesthetic value : beauty in art and fashion / Janet Wagner -- Ethics and the typology of consumer value / N. Craig Smith -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption / Stephen Brown -- Conclusions / Morris B. Holbrook. |
| 丛书名： | Routledge interpretive marketing research series. |
| 责任： | edited by Morris B. Holbrook. |
| 更多信息： |
摘要：
"'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails."--BOOK JACKET. "This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena."--BOOK JACKET.
"The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality."--BOOK JACKET. "With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular."--BOOK JACKET.
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