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Consumers and markets : analyzing behavioral shifts and emerging challenges

Author: Rajagopal; Raquel Castano; David R Flores Villalba
Publisher: Hauppauge, New York : Nova Science Publishers Inc., [2016]
Series: Marketing and operations management research
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Consumers and markets.
Hauppauge, New York : Nova Science Publishers Inc., [2016]
(DLC) 2016013625
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rajagopal; Raquel Castano; David R Flores Villalba
ISBN: 9781634851367 1634851366
OCLC Number: 948878935
Notes: Includes index.
Description: 1 online resource.
Contents: Evolving global consumer markets --
Understanding consumers through marketing research --
Consumer-market symbiosis --
Consumer health information and decision-making --
Catalyzing buying propensity --
Innovation, technology and consumption --
Dysfunctional consumption patterns --
Serving consumers in emerging markets --
Managing consumer experience --
Future of consumers.
Series Title: Marketing and operations management research
Responsibility: editors, Rajagopal, Raquel Castaño and David Flores.

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