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Consumers, corporations and public health : a case-based approach to sustainable business

Author: John A Quelch
Publisher: Oxford ; New York : Oxford University Press, 2016.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:

Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.

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Document Type: Book
All Authors / Contributors: John A Quelch
ISBN: 9780190235123 0190235128
OCLC Number: 915153158
Description: xxvi, 365 pages : illustrations ; 24 cm
Contents: Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop --
Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez --
Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez --
Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez --
Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez --
Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez --
Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch --
CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman --
The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop --
Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez --
AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris --
23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez --
Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively --
Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez --
E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez --
Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez --
Note on mobile health care / John A. Quelch and Margaret L. Rodriguez.
Responsibility: edited by John A. Quelch.

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Delivers the clear and important message that all companies in all industries are responsible for public health. * Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd. * This volume is Read more...

 
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